Free masterclass | Waitlist open
Why getting busier is costing you leads
More enquiries should mean more clients. For a lot of growing businesses, it just means more people going cold in the inbox.
Sound familiar?
It all works fine until it doesn't
When it's quiet, you're on it. Every enquiry gets a lovely reply, you remember who said what, and nobody slips through.
Then it gets busy.
- A reply goes out a day late.
- You'll follow up properly tomorrow. Tomorrow is just as busy.
- You find a message from someone who was really keen, and you're not sure you ever answered it.
- You're replying at 9pm because that's the only gap you had all day.
Nobody decided to ignore those people. There just wasn't anyone free to reply.
Your inbox on a busy week
Without a system
Emma
3 days ago
Hi, could I get a quote?
Gone cold
Dan
4 days ago
What are your prices?
Gone cold
Priya
2 days ago
Really keen to book in!
Gone cold
Lucy
3 days ago
Filled in your contact form
Gone cold
There's nothing wrong with you
This isn't about being disorganised or not caring enough. You clearly care, or you wouldn't be replying at 9pm.
It's that you're the only one who can do everything. Every reply, every follow-up, every "I'll get back to you". That works for a while. It doesn't grow with you.
Your business has outgrown the way it's set up. That's all. And that can be sorted.
You are not the system. Your CRM should be.
What happens when it works?
More enquiries is a lovely problem. It's still a problem.
Going from a handful of enquiries a week to ten or twenty sounds like the dream. And it is, right up until you're trying to reply fast, follow up properly and remember every conversation, all by hand, around the actual work.
That's the trap. You did the hard bit. Someone found you, liked what they saw and got in touch. Then the lead goes cold at the very last step, because there wasn't a system there to catch it.
Who's running it
Hi, I'm Jen
I've been the organised one behind busy people since 2012. I supported senior leaders, including Government figures, before specialising in CRMs, automation and the journey from first enquiry to booked-in client.
These days I build the systems that reply, follow up and look after your clients for you, in GoHighLevel and Systeme.io, so none of it depends on you remembering.
I'm not here to make you feel bad for doing it all by hand. I'm here because there has to be a better way of doing this. And there is.
FAQs
Before you sign up
Is The Growth Trap really free?
Yes. It's free to join the waitlist and free to attend.
When is it?
The date isn't set yet. Join the waitlist and you'll get an email as soon as it's confirmed, so there's no need to keep checking back.
Who is it for?
Solo business owners, coaches and service providers who are getting more enquiries than they can keep on top of, or who soon will be. If you're doing it all yourself and leads are slipping through, it's for you.
Do I need a CRM or GoHighLevel to come along?
No. You'll get more out of it if you already have a CRM, but you don't need any particular software to join in.
Do I need to have seen the ChatGPT Ads webinar?
No. It follows on nicely from it, but The Growth Trap stands on its own.
Is it a sales pitch?
You'll get the useful stuff either way. At the end, Jen Parker (Jennifer) will mention how she can help if you'd rather have it all set up for you. Completely optional.
How to join
Get on the waitlist
You're getting the enquiries. Now they need looking after properly, without it all landing on you. The Growth Trap will show you where the leads are slipping and what to put in place first.
- Click the button and pop your details in.
- You're on the waitlist. That's it.
- I'll email you the date and how to join as soon as it's confirmed.