I've spent years being the person behind the scenes making things work.
Long before I specialised in systems and automation, I was the person keeping track of the details.
I've worked across executive support, project management and business operations since 2012, including as an Executive VA supporting people at a very senior level. One of them was Baroness Newlove, in Parliament.
I also worked at the Greater Manchester Combined Authority during Andy Burnham's time as Mayor (yes, now the Prime Minister), helping deliver programmes that supported local residents into employment.
Which means I know what happens when a business has a lot of moving parts.
I also know how quickly those moving parts can end up living inside one person's head.
My project management and EA background taught me to look beyond the individual task.
What happens before this? What happens afterwards? Who needs to know? What could go wrong? Why are we doing it this way in the first place?
That way of thinking is what led me into systems and automation.
And then into ChatGPT Ads, because there's no point building a brilliant follow-up system if the right people never find you. So now I help with both. Get found. Reply fast. Follow up properly.
to running my own business
I love GoHighLevel.
But I'm not interested in creating an elaborate automation just because technically I can.
I want to understand how your business actually works.
- What does your client need?
- Where are you getting involved unnecessarily?
- What's being duplicated?
- What are you repeatedly having to remember?
- And is the solution you're asking me for actually the simplest way to solve the problem?
Sometimes automation is the answer.
Sometimes something needs simplifying first.
And sometimes a human absolutely should stay involved.
The technology should support the business. The business shouldn't have to bend itself around the technology.
I'm Jennifer, but most people call me Jen.
I'm a proud Mancunian, so getting to see Oasis live will forever sit very high on my list of excellent life decisions.
Dance has been a huge part of my life. An injury meant giving up the potential career I once had ahead of me, but you're still unlikely to keep me away from dancing for very long.
My first ever festival was Tomorrowland in Belgium. Set the standards high and peaked. I've still made it to Creamfields twice since.
I'm hugely family-oriented. I'm one of two sisters (the more challenging one, which I maintain is an entrepreneurial trait), I recently became an auntie for the first time, and I'm Aunty Glam to all my friends' kids.
And then there's Ronnie, my dog, who I suspect considers himself a fairly important member of the business.
There have been a few chapters. But one thing has stayed pretty consistent through all of them:
I like making complicated things feel simpler.
I'm a best-selling co-author of Powerhouse.
It's a collection of stories from female entrepreneurs that reached No.1 in 8 best-seller categories. My chapter, Never Settle, is about redefining success on your own terms.
I've spoken at the Powerhouse launch and joined podcasts talking about business, productivity and getting the right support behind you.
Jennifer has really helped me to focus and begin to scale my business. She is extremely proactive which helped so much as I struggled to know how/what to delegate... I feel like I have a team mate that supports everything that I'm doing in the business.
FAQs
A few things people ask
Who is Jen Parker?
Jen (Jennifer) Parker is a Systems, Automation & ChatGPT Ads Strategist based in Manchester, UK. She helps business owners get found through ChatGPT Ads, then makes sure every enquiry is replied to, followed up and looked after by their systems, not by them.
What is Jen Parker's background?
Jen has worked in executive support, project management and business operations since 2012. That includes working as Executive VA to Baroness Newlove in Parliament, and at the Greater Manchester Combined Authority helping deliver programmes that supported local residents into employment.
Which tools does Jen work with?
Mainly GoHighLevel and Systeme.io. Jen looks at how your business actually works first, so she only builds what you need, and sometimes the answer is to simplify things rather than automate them.
Is Jen Parker an author?
Yes. Jen is a best-selling co-author of Powerhouse, a collection of stories from female entrepreneurs that reached No.1 in 8 best-seller categories. Her chapter is called Never Settle.
Does Jen work with clients outside Manchester?
Yes. Jen works fully remotely, with business owners across the UK and in other parts of the world.
You don't need another person waiting to be told what to do.
If you want somebody who will look at what's happening, ask sensible questions, spot what could work better and then actually get on with sorting it:
Hello.